Cold Pitching Strategies for Writers That Actually Get Responses

Tired of sending pitches into the void? Here’s how to make yours impossible to ignore.

Cold pitching gets a bad rap because most writers do it wrong. They send generic, vague, or desperate messages—and then wonder why no one responds. But a well-crafted pitch? That’s how you land dream clients.

Here’s how to make yours stand out.

1. Keep It Short (Seriously, No One Reads Walls of Text)
Your pitch should be 3–5 sentences, max. Busy decision-makers don’t have time for long emails. Get to the point.

🚫 “Hi, my name is [X], and I’m a freelance writer specializing in content marketing. I’d love to chat about how I can help your business grow through high-quality content. I have experience in [industry], and I’d love to send some samples. Let me know if you’re interested!”

✅ “Hi [Name], I noticed [Company] has been publishing thought leadership content, but I didn’t see much on [specific topic]. I specialize in writing [type of content] for [industry] and have helped brands like [past client] drive engagement. Want me to send a couple of quick ideas?”

2. Personalize It (No Mass Emails, Ever)
The more tailored your message, the higher your response rate. Mention:

• Something specific about their business or content

• Why you’re reaching out to them in particular

• A quick idea or insight they’d find valuable

3. Use LinkedIn for Cold Pitching (And Make It Work for You)
LinkedIn is a goldmine for cold pitching—especially with a temporary Premium upgrade (which includes InMail credits so you can message prospects directly).

• Connect before you pitch—engage with their posts so your name is familiar.

• Keep your profile client-friendly. Instead of “Freelance Writer,” try: “I write high-converting content for B2B SaaS brands.”

4. Follow Up (Most Writers Don’t, and That’s Why They Fail)
Most pitches get ignored because people are busy—not because they’re uninterested. Follow up in 5–7 days.

🚫 “Just checking if you saw my last message.”
✅ “Hey [Name], I know you’re busy, but I wanted to follow up on my message about [specific value you offer]. Would love to send a couple of quick content ideas if you’re open to it.”

A simple follow-up increases your chances of getting a response.

Full Subscribers: Keep reading for cold pitching tactics that land higher value clients.