How to Get Paid More for the Same Work

Not all clients pay the same for similar projects—here’s how to identify and pitch higher-value clients.

Some businesses view content as just another expense; it’s something to get as cheaply as possible. These clients haggle over rates, churn through writers, and don’t understand the value of quality content.

High-value clients, on the other hand, see content as an investment. They know good writing drives traffic, builds authority, and generates sales. These businesses pay well because they understand what’s at stake.

Here’s how to start shifting toward better-paying opportunities:

💡 Quick Tip: Spot Strategic Content Users

Look for businesses that:
✅ Regularly publish high-quality blog posts, case studies, or reports.
✅ Invest in SEO, email marketing, and thought leadership.
✅ Have a dedicated content team or marketing budget.

These are the clients who see content as a revenue driver, not just an expense—and they’re willing to pay for quality.

In short: stop writing for clients who see content as a commodity!

Full Subscribers: Keep reading to learn how to reposition your writing services, attract high-paying clients, and charge premium rates (with real-world examples).