Writing for Agencies: A Hidden Goldmine

Writing for agencies can offer steady work, diverse projects, and fewer admin headaches, but it comes with challenges. Learn how to thrive in agency partnerships here.

If you're looking for steady, well-scoped writing work, agencies can be just the ticket.

Marketing, PR, and SEO firms often bring in freelance writers to support their client load. Once you’re in, you’ll typically work with an account manager who handles client communication, rounds of feedback, and project logistics.

That means fewer emails, less negotiation, and more time to write.

Bonus: You get exposed to a wide range of industries and writing formats, from thought leadership to web copy to technical case studies. It's like a writing bootcamp that pays well.

You might write a thought leadership piece for a fintech CEO on Monday and brand messaging for a wellness startup by Friday. The learning curve can be steep, but so is the growth potential.

So why isn’t everyone writing for agencies? Well, if you’re good, they’ll keep handing you work. Top-performing freelancers often get overloaded because they’re easy to rely on. That’s great—until it isn’t. Burnout is real in this space.

Recommended reading: Rejection-Proof Your Mindset: How to Keep Writing When No One Says Yes

Set clear boundaries, define your scope of work, and don’t be afraid to say “no” when needed. Consistency doesn’t mean saying yes to everything.

Think of it this way… agencies aren’t just hiring talent. They’re building their bench. If you become one of their go-to writers, they’ll keep calling you up to bat. But being “good” isn’t enough.

🔒 Ready to become the writer agencies fight to keep on their roster? Full subscribers, read on and learn how to stand out, get rehired, and turn one-off gigs into steady, high-value agency relationships.